Encouraging imagination, and including everyone

Believe in the power of play

We create digital toys and everyday products that are filled with fun and silliness. We want kids from any corner of the world to instantly relate to everything we make.

Design from a kid’s perspective

We celebrate the diversity and quirkiness of a kid’s world, and give them the freedom to play in ways only they can dream up

We don’t believe in wrong

There are no rules, no boundaries and no ‘right’ or ‘wrong’ way to do anything. There’s just the undeniable, power of play.

Everyone is welcome in our world.

Kids can be whoever they want to be. Everyone fits in and stands out. We respect kids as people — not just little versions of us.

Our Products

Toca Life Boxes image

Toca Life Boxes

Packed with activities, games, and collectables to spark their imagination FInd out more
Visit our digital world image

Visit our digital world

We also make digital toys that are equally awesome! Take a look