Encouraging imagination, and including everyone
Believe in the power of play
We create digital toys and everyday products that are filled with fun and silliness. We want kids from any corner of the world to instantly relate to everything we make.
Design from a kid’s perspective
We celebrate the diversity and quirkiness of a kid’s world, and give them the freedom to play in ways only they can dream up
We don’t believe in wrong
There are no rules, no boundaries and no ‘right’ or ‘wrong’ way to do anything. There’s just the undeniable, power of play.
Everyone is welcome in our world.
Kids can be whoever they want to be. Everyone fits in and stands out. We respect kids as people — not just little versions of us.